Brand Ignitions Samplings & Research - Cape Girardeau, Missouri
PRODUCT SAMPLING - MARKETING RESEARCH - BRAND MANAGEMENT
BRAND IGNITIONS: IGNITE YOUR BRAND
Our World is Changing
Our daily lives and our world have changed tremendously over the last 60 years. Surprisingly, the strategies many companies use to create authentic brand awareness have not changed. It used to be very straightforward. If you made a quality product, priced it reasonably, made people aware of it through advertisement, then you were doing everything right for your brand. In the 1950s the average American was exposed to less than ten advertisements a day. Now the most conservative estimates state we absorb nearly 250 advertisements daily while being exposed to thousands. In order for your brand to succeed in today's world, it needs to be the right quality, at the right price, with the right marketing campaign, plus "something else." Brand Ignitions identifies the "something else" specific to your brand's needs and develops a strategy to get your brand from where it is to where it has the potential to be.
Create an Experience
To ignite your brand we first get your product in the hands of the people through product demonstrations and tasting events. Seeing quality products or hearing exaggerated product claims is not enough to influence today's buyers. The only way to separate your product from the massive overload of other marketing campaigns is by giving buyers personal experiences with your brand. Our first layer of this strategy is giving the buyer an experience with your product on every sensory level. We introduce your product into the unique, quirky world of each individual buyer in a way that is personal and unforgettable. After experiencing this type of moment with our engaging, professional ambassadors, buyers will leave feeling a sense of connection with your brand. Buyers who feel this connection become cheerleaders for your brand and will introduce your products to everyone in their social circles in a way that is very genuine and authentic.
Giving a Gift
The second layer of our strategy of product demonstrations and tastings is the use of a psychological phenomenon called reciprocity. Reciprocity is the psychological need to return a favor after we receive something for free. In an in-store product sampling, you are giving a two-part "gift" away for free to both a potential buyer and the retailer. The buyer will feel more obliged to purchase your product to repay you for the free sample. You are also providing a free service to the retailer by providing an event that creates store traffic and improves their customers' overall shopping experience. This leads to the store returning the favor by giving you more product facings and floor space, and it improves your brand's relationship with the store managers and owners. In an industry where relationships with retailers are so crucial, this is one of the most important benefits of our service.
Research Maximizes Effectiveness
The third layer of our approach is the collection of extensive marketing research on the spot with our brand ambassadors. With every product and niche, there are patterns that emerge that will tell you exactly what works and what doesn't, but you have to be looking for them. Brand Ignitions is always looking for those patterns and how we can use them to improve what we have to offer to our brands. The use of our research findings to customize our product sampling strategy in order to maximize our results is what separates us from any other marketing, sampling, or product demonstration company.
Flexibility is the Key to Getting Results
The fourth layer of our strategy is flexibility. We are not so naive to think that one approach works for every brand. In some cases, we will need to tweak our strategies to work for you or attempt new strategies from scratch. With Brand Ignitions, our commitment is to results not techniques. We will get the job done to meet the goals of your brand no matter what it takes.